STRADA
2021
BRANDING / CHARACTER DESIGN / 3D ANIMATION
STRADA is a brand that prides itself of in bridging the gap between lgbtq and bipoc artist and creators, and the evergrowing and evolving art market. strada was created to be the cornerstone of creation and expression. i worked with strada to develop a brand identity as well as build a unique character & universe for “STRADA BOY” to strive in.
DESCRIPTION
MY ROLE
CREATIVE DIRECTION CHARACTER DEsIGN RENDERING & ANIMATION
![11.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/538ca18c-a8ee-47b8-ba86-f6b6bcc4c4fb/11.png)
![09.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/14ab0e38-c5ab-45aa-afa0-2d951c00fd9a/09.png)
![strada_character_mockup_DRAFT.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/aacbb0a3-79d2-4fce-a63e-02ffa5751fa4/strada_character_mockup_DRAFT.png)
![08.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/1743e00d-e687-4a86-83dd-af48efc46ed5/08.png)
![06.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/e1697dd9-3bc4-40fd-8396-7f4ed5d68947/06.png)
![05.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/96d8b687-a21e-41e4-b779-7a6bf8f91c9e/05.png)
![03.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/47ea3f32-2765-4b69-af1e-ac165f1eeb7e/03.png)
![01.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/8c878810-3597-4039-aeca-59470d4f037f/01.png)
![07.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/1679979757642-AV1EZTBT7BHXYIVQL1C2/07.png)
![invitation screenshot.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/1673135647792-ATIIO7RIXQOX5JM5X4TC/invitation+screenshot.png)
![LIGHT-BLUE-background.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/1673135008525-83SX9RGB1ADS92MCKDD0/LIGHT-BLUE-background.png)
![BLACK-background.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/1673135058010-3EM9SHSXFR55SUP1M6OO/BLACK-background.png)
![06.png](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/1673135123197-13QEG03Z9RY9322YCKWA/06.png)
![STRADA_WORLD_FINAL_2.gif](https://images.squarespace-cdn.com/content/v1/5e505d61b5747545ede21839/47492b37-283b-4d80-bf69-1f8bb9c51bf5/STRADA_WORLD_FINAL_2.gif)