ELEMENT FINANCE
CREATIVE DIRECTION
2021-2022
DESCRIPTION
AS ASSOCIATE CREATIVE DIRECTIOR OF ELEMENT FINANCE, i was introduced to a brand that needed a story to attach to it’s cutting-edge technology.
in that, we birthed the elfiverse.
the elfiverse was an original narriative built from the ground up that directly correlated with the birth of element as a brand, characterizing the users as “elves” traveling within an enthralling new universe.
MY ROLE
CREATIVE DIRECTION CHARACTER DEsIGN UI/UX DESIGN RENDERING & ANIMATION
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